Of course we want dramatic results with less invasive procedures, less down time and less. Who wouldn’t want that?  Unfortunately there are physicians that prey on those desires, and try to hawk their procedures or techniques to make money off of those fears and desires. One frequent example is spoken about below. When you read the article in a casual fashion you think to yourself, Wow how great, and it’s even done by a facial plastic surgeon, it must work, right? Well, once again, the devil is in the details. I urge you to read the article first and then re-read it after taking into consideration the points I am going to bring up here. I think if you read the promotional piece carefully, you will see that there is a lot of hype, hopes and promises and lots of carefully used terms that will allow the physician to claim he did not make the statements that you “heard”.

Pay attention to the phrases like this:

Yes facelifts have risks but they remove skin and reposition tissues below the skin. Something impossible to do with injections and lasers. They are marketing a lunch hour facelift in the title but what they say at the end of the first paragraph is they are doing erasing years off your face. What does that really mean? Well that it is really not a facelift.

Is this procedure new? Actually no, all of the components have been used for many years. You might have had some of them performed before, not just all at one time

Targeted for people in their 30’s, well here I agree, unless there is congenital skin problem, 30 year old’s do not need a facelift but may well have damaged their skin with sun and other habits to prematurely age their skin. They claim to take years off your skin, so ask them how many years are you taking off?

Buzz words like encourage new collagen growth are smart, they do not say it WILL happen, just that they are encouraging it.

Effective is another interesting word. It might actually fill something but you need to see a visible cosmetic improvement to be worth the time and money.

How often will it need to be repeated? Here the vagueness continues. Sometimes up to 6 treatments and it may last up to one year. That does not mean it lasts one year in any or all, it merely says that it might last that long, in some infrequent patients. And 6 lunch hours is 6 hours. This is clear as since at times 6 sessions are needed, that means that it only lasted 2 months in most patients before the patient realized they needed more.

Overall benefits? Well prevention is better than treatment so protect yourself against the effects of the sun and bad habits, the patient might benefit for a period of time form these session but when someone markets it as a lunch time facelift, the greatest person benefiting form it is the doctor who if he performs 6 sessions has likely gotten more money from you than what you would have spent on a facelift.

So just another case of “buyer beware”.

Read the article by clicking here.

To get answers to your cosmetic surgery questions click here.


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